Wednesday, June 28, 2017

Music app maker DJIT becomes MWM


The French company known as DJiT, "the world’s number 9 mobile music app publisher", changed it's name to MWM last week, on June 22. The new visual identity was developed by Dragon Rouge.

The company started out with the music mixing app Edjing and has since developed further apps, recently reaching a combined total of 100 million downloads. The new name is a reflection of that growth. The name MWM creates a neat and versatile "oscillating logo", expressing "perfect synchronization of music, the world and media". It is supported by an eclectic universe of beating graphics.

Tuesday, June 27, 2017

Pentagram creates new mark for Flemish broadcaster VRT


VRT (Vlaamse Radio- en Televisieomroeporganisatie) is the public broadcaster for Flanders, the northern half of Belgium. Last week, on June 22 it presented a new corporate identity. According to press release, it was developed by an internal team that collaborated with Pentagram and something called "Mechelse Today".

According to VRT, "the new expressive logo will allow VRT to evolve digitally". The VRT is unusual among the European public broadcasters in that its own brand has mainly been used on a corporate level, with individual channel brands communicating to the public. This will apparently not change.

While the new logo had a sort of official launch last week, it was first adopted back in January for the services VRT nu and VRT NWS. The latest announcement made it official for the entire company.

Wednesday, June 21, 2017

Logo round-up: May 2017


The logo round-up is a bit late once again, but its is a big one with well over fifty new logos introduced in May. This includes new looks for Hawaiian Airlines, some American cable networks like HLN and Syfy, major sports leagues, game maker Ubisoft and a many more.

Tuesday, June 20, 2017

Minimalist graphics for SVT1 and SVT2


Last Friday, on June 16, Sweden's public broadcaster launched new looks for its main channels, SVT1 and SVT2. This follows the introduction of a new corporate logo last autumn.

Since 2012, SVT has used graphics built on colourful templates created by Trollbäck + Company. The new look takes a very minimalist direction with barely any elements other than the simple channel logos and the corporate typeface. The new idents are similarly minimalist, with the SVT1 idents featuring simple shots of places around Sweden where people are watching television and the SVT2 idents featuring relevant still images. Other than the thematically differing idents, there's no real attempt to differentiate the channels with graphics or colour, which does perhaps reflect an "on demand first" programming strategy where individual channels are less relevant.

Monday, June 19, 2017

Werklig creates modern crest for Helsinki


Helsinki is the capital of Finland. On June 1, the city unveiled a new brand identity to coincide with a reorganisation of the city government. It was designed by local studio Werklig, who were appointed last August.

Up until now, Helsinki hasn't a unified visual identity with many departments veering off with the own logos. The new logo is to do be used by all department. It is based on the city's crest, but has stripped out all heraldic imagery, leaving only actual shield shape with the name "Helsinki" on it. It is used in conjunction with wave backgrounds in various colours inspired by Helsinki landmarks.

Wednesday, June 14, 2017

FutureBrand gives Chef cream a subtle new hat


Chef is a brand from Italian dairy company Parmalat for cream and various cream-based food products, such as dessert creams and cream sauces. Earlier this year, it was given a new look by FutureBrand Italia.

This is a very subtle update that keeps all essential elements of the previous packaging, but gives them a sophisticated update to infuse additional symbolism.

Tuesday, June 13, 2017

Prophet brands benefits administrator Alight Solutions


Alight Solutions is an outsourcing business for human resource services and benefits administration, serving many large companies. It was recently spun off from Aon plc and sold to private equity. Last week, it emerged as an independent company with an identity created by Prophet.

Prophet worked on all aspects from strategy to design over three months. The business that Alight is in is simultaneously getting more technologically advanced and more people-focused. The new identity should reflect how Alight is "reimagining how people and organizations thrive"

Cool ligatures for Polish radio station Chillizet


Chillizet is a Polish radio network that plays "chill out" music such as soul and jazz. It was known as Radio ZET Chilli until a few weeks ago when the current name was adopted, along with a new visual identity by BNA.

The new modern and purely typographic logo is designed to reflect the station's urban and eclectic nature.

Monday, June 12, 2017

Mupy soy drink bags new look from FutureBrand


Mupy is a classic Brazilian soy beverage, introduced to the country in 1977. Last month, a new look for the product was announced, designed by FutureBrand São Paolo.

Mupy is widely known by its plastic bag packaging and FutureBrand took advantage of this by turning the bags into friendly and playful characters. The company was founded by a Japanese immigrant and the packaging is somewhat inspired by a Japanese style of illustration.

Fresh face for MDR Sputnik


MDR Sputnik is the youthful radio channel from MDR,the public broadcaster for central eastern Germany. It is apparently a sort of spiritual successor to DT64, the youth radio network in East Germany. On June 3 it launched a new logo, created by Scholz & Friends who also created a full corporate identity programme for all of MDR last year.

Sputnik's logo has taken an evolutionary approach since the network was founded in 1993. This is the first time Sputnik introduces a completely new logo in the form of a face that is said to reflect "young spirit" in the brand.

Thursday, June 8, 2017

Foxtel gets friendly with everyone


Foxtel is Australia's leading pay TV company, operating both the continent's satellite TV platform and some cable networks. It is co-owned by Murdoch's News Corp and telco Telstra. This week, on June 6, it introduced a radically different corporate identity to coincide with the presentation of its revamped Internet service Foxtel Now. The new identity was developed by a design agency called Maud.

The new look is part of a shift to a more inclusive brand, announcing that "Foxtel is for everyone". The old Foxtel brand was heavily associated with the aggressive Fox TV brand and satellite pay TV doesn't fit all budgets. A friendly brand is better aligned with a service offered a lower price points.

Robot Food breaks crisp norms for Seabrook


Seabrook is a British brand for crisps. This month it was given a new look by Robot Food to help them stand out in a very crowded market.

The new packaging builds on its predecessor, but breaks category norms to differ more from the competition. The new packs are dominated by thick 'crisp-shaped' stripes against a white background with a refreshed logo on top.

Tuesday, June 6, 2017

Landor brands payment system Bharat QR


The Indian government has made great efforts to move the country from old paper-based currency to digital payment systems. One of those these new systems is Bharat QR, developed by Visa, Mastercard and National Payments Corporation of India. Back in February it revealed its corporate identity, developed by Landor Associates.

At the centre of the new logo is a combination of a QR code the rupee symbol, showing "a harmonious marriage between digital technology and physical money".

Monday, June 5, 2017

Teldesign brands health insurer IZZ


IZZ Zorgverzekering is a Dutch provider of health insurance. I wont attempt to understand the Dutch healthcare system, but they are somehow related to another VGZ, another player within Dutch health insurance. On May 31, they adopted a new logo, designed by Teldesign, who also created the new look for VGZ back in 2011.

Thursday, June 1, 2017

Flatter swirl for Ubisoft



Ubisoft is the videogame developer behind popular and wholesome titles such as Assassin's Creed and Far Cry. Yesterday, it revealed a refreshed version of its"swirl" logo.

The logo reflects Ubisoft's activities as a "creator of worlds", into which the swirl is a portal. It has been simplified and scrubbed of its gradients, with a less technically oriented typeface.

Wednesday, May 31, 2017

Iconic tram for Hong Kong Tramways


Hong Kong Tramways operates the tram system in Hong Kong. Last week it launched a friendly new symbol, designed by local agency Stepworks.

The old logo was reportedly introduced in 1974 when Hong Kong was still under British rule. The new one replaces the abstract "track fountain" with a more literal image of a friendly tram. A press release further explains how the new symbol reflects iconicity, care, cleverness and convenience.

Monday, May 29, 2017

Different logo for Tele 5


Earlier this month, the private German TV channel Tele 5 revealed a funky new logo.

Tele 5 is independent of the two major private television groups in Germany, but can't really compete on the same terms. It's schedule is therefore mostly oriented to older cult classics. The new "retro-modern" logo appears to be a sort of affirmation of that position.

Thursday, May 25, 2017

Landor creates conversational identity for Genesys


Genesys is a provider of costumer relations solutions, calling itself "the global leader in omnichannel customer experience and contact center solutions". Yesterday, it launched a new corporate identity, developed by Landor Associates.

Having traditionally focused on call centre infrastructure it has recently expanded into more modern solutions for costumer experience. The new symbol is inspired by the "adaptability and fluidity of human conversation", a representation of how talking to a business should feel like talking to a person.

Wednesday, May 24, 2017

Eniro launches minimalist logo


Eniro is a Scandinavian search company, built around the Swedish phone directory and related services. Earlier this month it presented a new logo.

The new logo was apparently revealed with along with the company's annual report. The old logo was designed by Dolhem Design and introduced in 2010. There's not that much information available about the new one.

Monday, May 22, 2017

Logo round-up: April 2017


April was unusually busy this year, with around 45 new logos collected for this round-up. The Huffington Post shortening its name to Huffpost was arguably the most publicised change, but there were several other reasonably noteworthy changes.

Friday, May 19, 2017

Interdependent dots for MassMutual


Massachusetts Mutual Life Insurance Company, generally known as MassMututal, is an American insurance company. At the beginning of this week it launched a new visual identity, designed by The Working Assembly, with strategy by Johannes Leonardo.

The new position highlights the fact that MassMutual is a mutual insurance company, "celebrating the gift of interdependence". The five dots in the new symbol represent the company's community of costumers.

Thursday, May 18, 2017

Dog and Pony rebrand Eredivisie


Eredivisie is the highest division in Dutch football. Last week, the league revealed a fresh new logo, developed by Dog and Pony. It's due to launch at the start of the 2017-18 season.

The new circular 'E' was inspired by the circle at the centre of a football pitch. The simple combination of circles and a sharp angle allows impactful use of the logo in animations and other situations.

Conmebol prints new logo


Conmebol is the amusing name of the governing body for football in South America, founded in 1916. Yesterday, May 17, the organisation revealed a new logo in Gran Asunción, Paraguay.

The new logo replaces a literal and complicated badge with a football, the continent, the flags of all the members and an abbreviation. At the centre of the new badge is a the continent with a fingerprint, representing the "audacity and passion of all teams in all competitions". The fingerprint is contained in a crest with a football behind it.

Wednesday, May 17, 2017

Cape Rock brings emotion to Ziggo Sport


Ziggo Sport is a sports channel operated by Ziggo, the dominating cable network in the Netherlands. Last week it launched a new look with new on-air graphics. Creative studio Cape Rock helped launch the channel in 2015 and they've returned this year to give it a new look.

The new graphics system was designed to be more closely aligned with Ziggo's brand and the enjoyment it aims to brings to its costumers. One element that runs through the package is the use of irregular triangles called "fractals", used a background patterns in most graphics and a elements to highlight energy and motion in the idents.

Monday, May 15, 2017

Syfy stacks up rebooted logo


NBCUniversal made two major rebrand announcements in one day last week, announcing new logos for both its Oxygen and Syfy networks. For Syfy, this is part of "a strategic point of view focused on a renewed commitment to the genre and fandom at large".

The old logo was introduced in 2009 when the Sci-Fi Channel "controversially" changed its name to something trademarkable as it wanted to expand beyond the sci-fi genre. The pure and clean logo was a break with the sci-fi clichés that preceded it.

The new logo is decidedly edgier and can be presented as both a stacked block and a horizontal wordmark. It was presented with an animated gif showing how it can be combined with various sub-brands. No design credit was provided for the new logo, which launches on June 19.

Oxygen moves from reality to crime with new logo


NBCUniversal have recently hinted that it was about overhaul its women's channel Oxygen to focus more on crime programming. Last week, on May 11, it fleshed out these plans by announcing new programmes from the likes of Nancy Grace and Dick Wolf (the creator of the show Law & Order).

It also unveiled a new logo as part of its transformation into a "fulltime crime destination for women". No credit or rationale was provided. The new look launches this summer.

Friday, May 12, 2017

Refreshed logo for Austrian public radio station Ö1


Ö1 (short for Österreich 1, "Austria One") is the flagship radio network for Austria's public broadcaster ORF, airing a mix of classical music, jazz, news, features and other public radio programming. The network is in a process of renewal with a new schedule and as part of these changes it launched a new logo at the beginning of May.

The new more abstract logo was designed by graphic designer Yasmin Sowa, who worked with ORF's design team lead by art director Michael Hajek. One objective in the redesign was to keep it familiar, but also mark a change. This achieved by keeping the familiar diamond shape, but radically changing the '1'.

Thursday, May 11, 2017

Dynamo scores identity for International Floorball Federation


International Floorball Federation (IFF) is the governing body for floorball, a sport played on a small rink where a tiny ball has to be hit into goals using sticks. Last week, the organisation unveiled a new corporate identity developed by Czech agency Dynamo Branding & Design.

The new logo has been stripped to the basics, the initials and a rings of ovals resembling the edges of a floorball. Unlike its predecessor, the new logo will also be used with the various events organised by the IFF.

Wednesday, May 10, 2017

Bavarian state galleries frame common identity


The State Painting Collections of Bavaria (Bayerische Staatsgemäldesammlungen) take care of the art collections owned by the Bavarian state. These have been collected over 500 years and include work from the 14th century until today. The organisation includes five art galleries in Munich and 14 associates galleries around Bavaria. Last month they adopted a new visual identity, developed by Peter Schmidt Group's Munich office.

While the galleries themselves are well known, their connection to a larger organisation wasn't public knowledge. Peter Schmidt Group created an umbrella system based around a common symbol to link them together. The new symbol is a monogram that combines a B (for "Bavaria") with a P (for Pinakothek, a German word for art gallery), with a clear separator that faintly resembles the corner of a picture frame.

Tuesday, May 9, 2017

HLN wants to hit home with simplified logo




HLN (formerly CNN Headline News) is CNN's sister channel in the US, offering news in the day and various "true crime" shows at night. It has had a hard time defining itself, but has recently decided to focus on stories relevant to middle America with the tagline "News that hits home". Perhaps as a part of this strategy, it introduced a new logo yesterday (May 8).

The HLN logo was redesigned as as recently as 2015. The new logo is a simpler rendition of the network's name, dropping the speech bubble holding shape. On screen it appears in a blue square.

Wednesday, May 3, 2017

Hawaiian Airlines welcomes refreshed identity from Lippincott


Hawaiian Airlines is the leading airline in Hawaii, operating flights to major destinations in the Pacific, including mainland United States and Asia. This week, on May 1, it unveiled a new corporate identity, developed by Lippincott. This is part of an effort to expand the airline by opening up new routes and introducing new aircraft.

The previous identity had plenty of goodwill, so this is an iterative update that builds on its predecessor. The airline's symbol – the "Pualani" (flower of the sky) – has been freed from the flower holding shape and thus features more prominently in front of a sun on the tail fin. The livery is finished with a silver maile lei wrapping the fuselage. The friendly look reflects the welcoming "aloha spirit" associated with the islands.

Nav Canada flies new logo


Nav Canada is Canada's civil air navigation provider, a privately run corporation. This week it introduced a fresh new logo.

The new logo builds on it predecessor with a bolder and clearer mark. According to Nav Canada, the new signature is using a "modern, vibrant blue to reflect the hues in the sky and radiating a sense of innovation, inspiration, and trust".

Tuesday, May 2, 2017

Pearlfisher refreshes Rio juice brand


Rio is a British tropical juice soda brand manufactured by regional brewery Hall & Woodhouse. Last month, it was given a fresh new look by Pearlfisher.

The agency determined that the old with its swirling images of fruits had grown stale and wanted to create a younger, healthier and more aspirational look.

Wednesday, April 26, 2017

Robot Food tones up Bulk Powders


Bulk Powders is a sports nutrition company that sells its products online in bulk. It was recently given a visual refresh by Robot Food, who also designed the previous look in 2013.

In recent years the Bulk Powders product line has expanded from a specialty product for athletes and bodybuilders to a wider range of lifestyle products. This necessitated rationalisation to clarify the different product lines.

Of the four sub-brands, the food and snacks-oriented Active Foods was given its own distinct identity. The other three are clarified through use of colour. Overall, the packaging has been simplified with fewer and clearer colours.

Tuesday, April 18, 2017

Logo round-up: March 2017


March brought us more than 40 interesting logo changes from around the world. This included a some relatively significant ones, such as grocery chain Aldi and the new airline Level.

Wednesday, April 12, 2017

Italy's Acea pins down digital identity


Asea is a major Italian water and energy utility. Last month it launched a new corporate identity designed to work better on digital platforms.

The new logo makes heavy use of a simplified map pin symbol which models all letters in the new logos. The pin was chosen as a universal symbol that connects physical locations with the digital world. The logo blends the colours of the groups three main business area, water, energy and environment.

Monday, April 10, 2017

Comcast launches Xfinity Mobile service


America's favorite cable company Comcast is launching a mobile phone service, using a network based on Comcast's own Wifi hotspots and Verizon's 4G network. The name of the service was announced last week.

Comcast's is using the Xfinity brand for its TV, broadband and phone services and the new mobile service will be called Xfinitiy Mobile. The new service is only available to existing Xfinity costumers, but although it is a sub-brand of Xfinity it has its own logo and distinct look and feel.

Thursday, April 6, 2017

FutureBrand brings Nordic light to Baltic bank


Two Nordic banks, Sweden's Nordea and Norway's DNB, are merging their Baltic subsidiaries to create a new bank called Luminor. The name and logo, designed by FutureBrand, were announced a month ago.

The name combines the latin word for "light" with -nor, representing the bank's Nordic roots. The "light" is an expression of the bank's aim to help its costumers, "a visible sign that things can change for the better".

Wednesday, April 5, 2017

Hulsbosch brands property group Dexus


Dexus is one of Australia's leading property group's, owning real estate in retail, office and industry. They recently launched a new visual identity, developed by Hulsbosch.

The new identity aims to raise awareness about the company so that it can highlight its various services and benefits to current and potential costumers. Visually, the identity has been designed to work for many different properties, which is reflected in the rectangle next to the word mark that can contain different colours.

Tuesday, April 4, 2017

Robot Food tames Honey Monster


Honey Monster is a brand of puffed wheat cereal, formerly known as Sugar Puffs but renamed in 2014 after its mascot. Last year, the brand was licensed to Brecks who relaunched it last week. The new look was designed by Robot Food, who also helped relaunch the Good Grain brand from the same manufacturer.

The cereal brand had great recognition, but had lost some relevance as parents opted for less sugary cereals. As a result, to product has been overhauled to use less sugar. The new look is a sharp break with the past that should make it appear more credible and relevant. The old brash and intimidating honey monster has been redrawn in flat colours to appear more friendly.

Monday, April 3, 2017

Carl's Jr and Hardee's loose the smile


Carl's Jr and Hardee's are two American burger restaurant chains with around 3,500 locations taken together. Although using different names, the two chains share most brand attributes, using similar logos, design and marketing. Last week, the company announced an overhauled advertising approach that will use humour and an actor playing the chain's founder. This puts an end to an absurd twelve year campaign where the chain marketed itself with women in bikinis. Simultaneously, the "happy star" in the chain's logo has lost its satisfied grin.

The new logos remove most of the effects of their predecessors, leaving only the stars and wordmarks intact.

Friday, March 24, 2017

Fresh retro look for Gevalia coffee


Gevalia is Sweden's leading coffee brand, now owned by the international Jacobs Douwe Egbert group. Last month, it launched a new look with new packaging.

Gevalia is an old brand with a strong heritage. Both the new and the old logo mixed cues from historical packaging, taking advantage of that heritage.

Wednesday, March 22, 2017

Unifying symbol for Getinge


Getinge is a Sweden-based medical technology company. It has expanded through acquisition, creating an unnecessarily broad portfolio of brand names. Last week, it announced that it would unite all its divisions under the Getinge brand, introducing a fresh new symbol at the same time.

This takes the company from a multi-brand to a single brand strategy. Getinge had previously been an endorser brand, but will now be the main brand, with some legacy brands such a Macquet being kept as sub-brands.

Good Grain given honest overhaul by Robot Food


Good Grain is brand of healthy cereals, marketed in the UK by specialist cereal manufacturer Brecks. Recently, the brand was given a new look by Robot Food.

The healthy cereal category suffers from a lack of consumer trust due to spurious health claims made by various manufacturers. The brand relaunch combats this and positions Good Grain as an honest challenger brand. This is reinforced through the launch of new products made that fit the new positioning. The new packaging dominated by vibrant colours and it tries to avoid category clichés.

Tuesday, March 21, 2017

Startling Brands interprets translation service Dacha Media


Dacha Media is a consultancy in Berlin that seeks to expose its clients to the English language through editorial services (e. g. professional translation). It recently launched a new visual identity and website, both designed by Startling Brands.

The company was founded by journalists and works with journalistic content, so Startling Brands sought to emphasise the link to the media business. Visually, this was done with a logo featuring the letters D and M in the form of an open newspaper.

Wednesday, March 15, 2017

Logo round-up: February 2017


The logo round-up for February is unusually tasty, featuring a large amount of food brands. But there were also several other noteworthy logo changes around the world.

Monday, March 13, 2017

Superestudio creates playful look for Nickelodeon


World-leading kids TV channel Nickelodeon launched a new on-air look over the weekend for this years edition of the Kids' Choice Awards.

The new look was created by Buenos Aires-based Superestudio and features kids interacting with characters from Nickelodeon shows in a playful and surreal mix inspired by online culture. This should convey "play, surprise and imagination" and make the world feel more playful for the channel's viewers.

Thursday, March 9, 2017

Robot Food launches own tattoo care brand Electric Ink


Independent branding agency Robot Food have taken it upon themselves to launch a brand for tattoo care products, having noticed a lack of credibly branded products in that sector. The new brand is called Electric Ink and was largely developed in-house.

Custom illustrations in contemporary tattoo style were developed by London artist Tom Gilmour. These dominate the packaging, giving it credibility and making it stand out.

Digix – new name for Brazilian IT company


DígithoBrasil, a Brazilian IT solutions company, changed its name to Digix a month ago.

The new brand is reportedly designed to better position the company as a provider of IT solutions for public management. They kept the colors from the old logo, but applied them to a flexible logo, featuring a constantly changing blob.

Monday, March 6, 2017

Imaginary Forces creates new HBO intro



Back in 1983, HBO premiered an elaborate extended intro to be shown before feature presentations. It was used for many years and noted for the (at the time) high production values and overall "epicness" that made it stand out among TV graphics at the time.

Recently, Imaginary Forces produced a new version of the intro, updated for 2017. Rather than panning through a modelled city, the new version zooms into homes of viewers consuming HBO content on various devices. It was created through a combination of live action and computer graphics and features an updated orchestral score.