The Motor Trades Association of Australia Superannuation Fund, usually shortened as MTAA Super, is one of Australia's leading superannuation funds. Australian employers are required to pay in pension contributions and MTAA Super is the pension fund for the automotive trade, managing the pensions of about 250,000 members. They recently launched a new brand identity, developed by Sydney-based Hulsbosch.
MTAA Super wanted to retain members by emphasising how they securely manage wealth. Hulsbosch also saw a need to distinguish MTAA Super from other funds who are all looking and feeling quite similar. They mitigated this by de-emphasising financial jargon in favour of positive straight talk.
The new logo features a "driving force" symbol (i.e. the wheel) and is supported by bright colours and more circular graphics.