Air Liquide is an French gas conglomerate with activities around the world including supply and services. After acquiring American competitor Airgas last year it has 68,000 employees and three million costumers. This month it introduced a new corporate identity, created by Saguez & Partners.
The old logo was reportedly introduced in 1991 as a refreshed version of a 1972 logo. The old monogram is replaced by an abstract symbol named "Alpha". It is used with a wordmark featuring custom type modelled on the symbol.